It has become possible for artists to curate their own brand and business by engaging, meeting and selling directly to their own buyers. Social media platforms like Instagram, Facebook and Twitter and art market platforms such as artfinder.com provide artists instant access to potential buyers online and artist-led art fairs such as New Artist Fair and Talented Art Fair then bring these two like-minded groups together in a friendly environment. These artist entrepreneurs, who we describe as ‘Artrepreneurs’, have the tools at their fingertips to create and mould their own brands and exhibiting at our fairs has proven to benefit them financially as well as by expanding their contact lists.

We now have numerous success stories of artists who started out exhibiting at the New Artist Fair and have gone on to be signed by top galleries, successfully sell out at Talented Art Fair and even become full-time artists who sustain their lifestyle through the profits of their art sales. Vincent Kamp at Clarendon Fine Art, Samantha Gare at Curious Duke, professional artist Mark Powell whose ebook is now available on iTunes, Sarah Fosse who will be having her first Solo Show at M1 Fine Art in June, and Sue Haskel who will be having her first Solo Show with the prestigious Plateaux Gallery in Mayfair in July this year are just a few artists who exhibited at the New Artist Fair at the beginning of their professional art careers. Over these seven years, many of our artists have been snapped up by top galleries and successfully exhibit at art fairs like the Affordable Art Fair (AAF) and top galleries worldwide, and thus are no longer able to call themselves a 'New' Artist but they were still wanting an accessible and affordable place to bring their artwork and buyers together. The Talented Art Fair gives these gallery-represented artists and any professional artists who sell and exhibit regularly in other art fairs/exhibitions an option to exhibit at a higher level artist-led art fair and further expand their art careers.