The Era of the Artrepreneur
Once upon a time, artists who wanted to pursue their artwork as a full-time career had limited options. Self-taught artists and recent art graduates could get a job, a very small percentage could be signed by a gallery right away, or they could continue on to further education. Even those who went on to complete a Masters degree would 9 times out of 10 be back to square one at how to begin the process of becoming a professional artist.
This meant that as little as 10 years ago, artists were very reliant on galleries, museums, curators and/or the elusive art patron or interior designer to elevate their artwork to the next level in the art market and to make the connection between artists and art buyers. These are still material routes to market in London but the path into the art market is expanding and evolving due to artists becoming more entrepreneurial at artist-led art fairs such as the New Artist Fair and Talented Art Fair.
Art Galleries and Art Fairs like AAF are still extremely important parts of the Art World, but no longer do Artrepreneurs need to sit around waiting to be discovered by a gallery through the old means of communication, as they now have new options of investing in their own art careers. We have always marketed our events in Galleries Magazine and to all relevant gallery owners so that every decent gallery in the UK are aware of when our art fairs are taking place. We believe our art fairs are fast becoming the place in London for a gallery or art buyer to discover the next up-and-coming artists, whose artwork is only going to increase rapidly in value and popularity.
The opportunity is now there for artists to make their dreams a reality, and artists are proving that you can make a living pursuing your passion through hard work, dedication and a friendly, approachable and professional personality. Just like anything in life, good things don’t come easy but we like to think that we’re helping to create a positive community at Talented Art Fair and New Artist Fair where like-minded artists and art lovers can come together and share the risks and rewards of buying and selling art. It’s an exciting time, and we’re so thrilled that we get to be part of the era of the Artepreneur which is changing and expanding the course of art history in the 21st century as we know it.
Co-Written and Edited by Leah Michelle and Oliver Norris (Lemon Art)