We are excited to announce a regular new feature we're launching called 'The Artrepreneur Update' where we will be bringing you exciting news about artists who have shown with us either at New Artist Fair or Talented Art Fair. You can keep up with the latest news from the latest artists! We're thrilled to start this monthly feature off with an interview from Sue Haskel about becoming a professional artist and how she's preparing for her upcoming solo show at the Plateaux Gallery next month. Read more here...
The Era of the Artrepreneur
Once upon a time, artists who wanted to pursue their artwork as a full-time career had limited options. Self-taught artists and recent art graduates could get a job, a very small percentage could be signed by a gallery right away, or they could continue on to further education. Even those who went on to complete a Masters degree would 9 times out of 10 be back to square one at how to begin the process of becoming a professional artist.
This meant that as little as 10 years ago, artists were very reliant on galleries, museums, curators and/or the elusive art patron or interior designer to elevate their artwork to the next level in the art market and to make the connection between artists and art buyers. These are still material routes to market in London but the path into the art market is expanding and evolving due to artists becoming more entrepreneurial at artist-led art fairs such as the New Artist Fair and Talented Art Fair.