The Era of the Artrepreneur
Once upon a time, artists who wanted to pursue their artwork as a full-time career had limited options. Self-taught artists and recent art graduates could get a job, a very small percentage could be signed by a gallery right away, or they could continue on to further education. Even those who went on to complete a Masters degree would 9 times out of 10 be back to square one at how to begin the process of becoming a professional artist.
This meant that as little as 10 years ago, artists were very reliant on galleries, museums, curators and/or the elusive art patron or interior designer to elevate their artwork to the next level in the art market and to make the connection between artists and art buyers. These are still material routes to market in London but the path into the art market is expanding and evolving due to artists becoming more entrepreneurial at artist-led art fairs such as the New Artist Fair and Talented Art Fair.